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 3 Amazing but little known "Secrets&
 
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 I know you hear all of the squabble about links being the number
 1 factor in getting your website top search engine positions. I
 have had many clients come to me and say, I have hundreds more
 links than the top 10 sites for the keywords I am targeting, and
 all of my links are from related sites, Why is my site not in the
 top 10?
 
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 646 Words; formatted to 65 Characters per Line
 Distribution Date and Time: 2006-10-25 15:00:00
 
 Written By:     Jim Corkern
 Copyright:      2006
 Contact Email:  mailto:jim_corkern@
 
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 3 Amazing but little known "Secrets&
 Copyright (c) 2006 Jim Corkern
 Traffic Specialist
 http://www.traffic-
 
 I know you hear all of the squabble about links being the number
 1 factor in getting your website top search engine positions. I
 have had many clients come to me and say, I have hundreds more
 links than the top 10 sites for the keywords I am targeting, and
 all of my links are from related sites, Why is my site not in the
 top 10?
 
 The reply is always the same. There are 3 factors that you are
 not doing or allowing for in your campaign. We will now cover the
 3 things that professional SEO's do not want you to know about
 links.
 
 1. Anchor Text: Anchor text is the clickable text of a hyper
 link. To show you how it works, go to Google and search the
 phrase "Click Here". The number 1 site in the natural search
 results will be Adobe.com. Now ask yourself, why would the adobe
 site rank number 1 for the term "Click Here" when "click here" is
 not on the page or in the source code of that page?  Here is the
 reason. Have you ever visited a website and they had a
 downloadable file in PDF format? It has wording similar to this
 "You can download this file for free, you will need the adobe
 reader to read this file, If you do not have the adobe reader
 "Click Here" to download the adobe reader for free" and click
 here is the clickable text that links to the adobe site. Starting
 to get the picture? Your anchor text for your website should
 contain the phrase or word you want your site to rank for. This
 is the number 1 reason that people never get their sites to rank
 for their keywords.
 
 2. The second mistake is in calculating how many links you will
 need to get top positions in Google. Google only gives a sample
 of the links they have credited to a website. This is as simple
 as it gets. I use Yahoo to get an average of links compared to
 the links showing on Google. Let me explain. If you go to yahoo
 and check a sites links and they show 497 links. Then go to
 Google and see how many they have credited, it will be much less
 than Yahoo, but let's say for our example it is 50. Then, if you
 do a comparison, you will need to have over 500 links on Yahoo
 pointing to your site to catch up with this site you are trying
 to beat in Google. This should give you close to the same amount
 on Google.
 
 3. The final factor that is most common in causing a "miss" is
 not calculating or allowing for the top sites continued link
 building campaign. With Yahoo and Google, updates are completed
 on a cycle. These cycles are not carved in stone. Google averages
 90 day cycles for major updates, Yahoo averages about 50 days.
 So, you have to allow for the fact that the top 10 websites know
 that other sites are looking to take over their positions.  If a
 new site gets into the top 10, they know that one of them drops
 out of the top 10, so they are constantly building links. They
 may not build at the rate that someone climbing is building. But
 rest assured they are building. When you decide the total number
 of links you will need, add 30%. This should put you in a
 position to overcome their link popularity and gain web traffic.
 
 Note: There are many other factors that affect your sites
 positions due to links, like the PR (Page Rank) of the page your
 link is on, the title, Content, Keyword density, position of link
 on the page, ECT.... This article is to help the Average website
 owner or webmaster clear up the most common problems with link
 building.
 
 ------------
 Jim Corkern is a respected seo with 5 years of experience. 
 He has place over 200 sites into the top 10 of the major 
 search engines for thousands of keywords  and is an expert 
 at getting natural Web Traffic. You can visit his website 
 http://www.traffic-
 
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