ArticleBlaster 2 Tips To Get Your E-mail Marketing Letter Read

*****************************************************************

Message delivered directly to members of the group:
internet_marketing_articleblaster@yahoogroups.com

*****************************************************************

Please consider this free-reprint article written by:
Gisela Santibanez

==================
IMPORTANT - Publication/Reprint Terms

- You have permission to publish this article electronically in
free-only publications such as a website or an ezine as long as
the bylines are included.

- You are not allowed to use this article for commercial
purposes. The article should only be reprinted in a publicly
accessible website and not in a members-only commercial site.

- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.

- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.

- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
contains the article to syobol[at]yahoo.com (replace [at] with
@)

- If you post this article in a website/forum/blog, ALL links
MUST be set to hyperlinks and we ask that you send a copy of
the URL where the article is posted to syobol[at]yahoo.com
(replace [at] with @)

- We request that you ask permission from the author if you
want to publish this article in print.

The role of iSnare.com is only to distribute this article as
part of its Article Distribution feature (
http://www.isnare.com/distribution.php ). iSnare.com does NOT
own this article, please respect the author's copyright and
this publication/reprint terms. If you do not agree to any of
these terms, please do not reprint or publish this article.
==================

Article Title: 2 Tips To Get Your E-mail Marketing Letter Read
Author: Gisela Santibanez
Word Count: 419
Article URL: http://www.isnare.com/?aid=90802&ca=Marketing
Format: 64cpl
Author's Email Address: syobol[at]yahoo.com (replace [at] with
@)

Easy Publish Tool: http://www.isnare.com/html.php?aid=90802

================== ARTICLE START ==================
You can use e-mail marketing in your business to instantly
contact thousands of prospects
Your goal should not be to make the sale, but to get the
prospect to request additional information.

Most e-mail marketing is doomed from the start, in that over
90% of e-mails sent will never be read. Why is that?

1. Poor subject line - screw this up and the rest of your
message is irrelevant.

Your subject line announces your e-mail and tells the reader if
the message is important to them or not. Your subject line
should do one thing and one only - get your reader to open the
message and read the first sentence. Simply stating "You can
make $30,000 in the next 30 days" just won�t cut it. In fact, a
line like this will increase the chance that it will be
considered spam. The more hyped your subject is, the less
chance of getting a response. How do you attract the reader's
attention without hype? There's no magic formula, but
personalizing the subject line with your prospects name almost
guarantees a second look. But name alone won�t get you great
results; you still need to craft the rest of your subject line
without the hype. Don't write all the subject with capital
letters.

2. Don't confuse the prospect in the first paragraph

Now that the prospect has opened up your message, another 90%
or more of your prospects will not make it past the first
sentence. Your goal is to get them to read the first sentence,
which leads to the second and so on. Don't state in the first
sentence why you sent the e-mail message, how to opt-out,
apologize for your message and for sure don't state that this
message is not spam! Every sentence should contribute toward
moving your prospect towards your objective what ever that
objective is. If your subject gets the prospects' attention,
the first paragraph should lead them into the rest of you
message. You should always keep one thing in mind; your
prospect only cares about one thing - what is in it for them.

Provide your prospects with something of value and they will
take you up on your offer. What do you have that can help them
in making a decision? What can you give away that will be an
asset to them? If you become a resource to your prospects you
will see the quality and quantity of responses change for the
better.

About The Author: If you want a step by step guide for starting
your own business online, visit:
http://www.StartYourOwnBusinessOnline.com Gisela Santibanez

Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=90802
================== ARTICLE END ==================

For more free-reprint articles by Gisela Santibanez please
visit:
http://www.isnare.com/?s=author&a=Gisela+Santibanez

Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/join
(Yahoo! ID required)

<*> To change settings via email:
mailto:internet_marketing_articleblaster-digest@yahoogroups.com
mailto:internet_marketing_articleblaster-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/