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Article Title: Writing Articles That Webmasters Love - Powerful
Strategies For Successful Article Marketing
Author: Jonathan White
Word Count: 745
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: jonathanw[at]
(replace [at] with @)
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You are familiar with the mantra of "Content and Links". You
are excited and are very enthusiastic about marketing your
articles. So many thoughts are running through your mind. What
to write about? How can I be sure that Webmasters will pick up
my article? Questions, Questions and Questions.
Look no further. Here are a few proven tips that get you
started on the right track.
What does a publisher look for, in your article?
First and foremost, think for a moment that you are a
Webmaster, browsing through the article directories. Which are
the articles that you are most likely to pick and publish on
your site? My answer would be, a good, well-written article
that enriches the content of my website, that addresses a
unique topic that's useful to my regular readers and I would
love if it is written with SEO in view such that my website
draws traffic from search engines. Webmasters are your
customers and their wish is your command, so to say.
Fill the Need - Spot an Opportunity:
Matt Cutts, who is currently running a video series on his blog
and writes occasionally, has written an entry exclusively about
writing useful articles. His advice is to fill a need with your
article. (Very powerful suggestion after all SEO is all about
content). And anytime you look for information on the web and
could not find it, that should be registered an opportunity,
according to Matt. He gives his "Changing the default printer
for Firefox on Linux?" blog entry as an example.
His advice is to look for small niches that have no relevant
content yet on the web. The added advantage here is that, SEO
is relatively easy. Look at the title of Matt's changing
printer article and that tells you what keywords to
intelligently use in your article. (If you are a user who needs
this changing printer stuff, what would be your search phrases?
That's the key to a good article with SEO that webmasters
love.)
In essence, as some SEO expert summarized, hard to find answers
are the best marketed articles. Think about it. Your articles
should enrich the web in general by making things easily
accessible. It does not hurt to re-iterate the Mantra: SEO is
about Content and Links!!
Fresh View Point - Have something new to offer
If the topic of choice for your article is a popular one, a hot
topic that every one is talking about, be sure to address the
issue from a totally different viewpoint. It could perhaps be a
little controversial. This after all is the key to success in
media business and article marketing is in the same genre.
Imagine threads on various forums getting dedicated just to
discuss your controversial view.
Pay attention to your Titles - Keywords in Titles
It is an established fact that publishers use your articles
mostly to get traffic from search engines. Title plays a key
role in this. Pack your title with relevant but most commonly
searched terms. Your title tells your reader why they should
read your article. Think about it. Sprinkle relevant keywords
in your article. But, take care not to over do it.
Know your customers
Keep track of the websites that are publishing your articles.
Alerting them of your new articles might be a good option.
Perhaps you can even go one step ahead and ask them for
subjects that they would like you to write about.
In summary:
1. Your articles should enrich the content of your publishers.
Look for small niches that are yet to be addressed. Every
failed search is an opportunity to tap into. Start small with
these niches and slowly expand into related areas. Establish
yourself as an expert. Article Marketing is a powerful way to
build credibility.
2. If yours is a hot topic, it does not hurt to take a fresh
yet controversial stance.
3. Write the article keeping SEO in view. Pay attention to
Titles.
4. Know and keep track of your publishers. Direct contact with
them can give you new areas to write articles about.
Article marketing is viral and if your article is good enough,
it can go a long way and surprise you, the author, in many
ways.
Get going and prosper!!
About The Author: Jonathan White has been doing article & other
online marketing for over 4 years. He owns
http://articles.
http://articles.
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http://www.isnare.
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For more free-reprint articles by Jonathan White please visit:
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