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Article Title:
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Web Content Is Vital To Having an Effective Web Site
Article Description:
====================
An appealing design will pull people into your web site, but
it's the content that will make them stick and become buyers. In
other words: Pictures tell, but words sell. That's why your
content is one of the most important elements of your web site.
Additional Article Information:
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603 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-13 11:00:00
Written By: Kate Smalley
Copyright: 2006
Contact Email: mailto:kms@connecticutsecretary.com
For more free-reprint articles by Kate Smalley, please visit:
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Web Content Is Vital To Having an Effective Web Site
Copyright � 2006 Kate Smalley
Connecticut Secretary
http://www.connecticutsecretary.com/
An appealing design will pull people into your web site, but
it's the content that will make them stick and become buyers. In
other words: Pictures tell, but words sell. That's why your
content is one of the most important elements of your web site.
Outlining a clear strategy for your content is the initial step
to creating effective content for your web site. First, identify
what you want to accomplish, what information it will include and
how the content will be organized.
Your site should provide information your prospects need to know
to buy from you plus information you want them to know that will
convince them to buy from you. Need-to-know-type content for
potential customers might include information about your company,
products/services, customers and testimonials.
Information that you want them to know might include work
samples, frequently asked questions, press releases, reports,
articles and other material that can educate them about your
business. And don't forget to include a clear and effective
marketing message that will convert visitors into buyers. After
all, isn't that the primary reason for having a web site?
While your content must cater to site visitors, it should also be
strategically developed for the best performance with search
engines. So be sure to include the right keywords in your regular
text, meta tags, headings, etc. The goal is to make your content
appealing to site visitors and search engines. If you optimize
your content effectively, you can keep a steady stream of free
traffic flowing to your web site.
Web Content Writing Tips
One of the most important things to remember when writing content
is this: Keep it simple and clear. Most people find it 30 times
harder to read text on a computer screen than on paper. Also,
site visitors tend to skim over web content, focusing on
headlines, bold text and links. So be sure to format your web
content so the information is easy for people to find, read and
understand.
Here are seven smart ways to create effective Web content:
1. Be concise. Cut out extra words in sentences, get to the point
and express what you need to say quickly.
2. Be conversational. Don't use complicated words or business
language no one outside your industry will understand. Just write
the way you talk, so your copy will convey a friendly,
comfortable and confident tone.
3. Write in small chunks. Group ideas by topics and present them
in small, manageable chunks of information. Keep your sentences
as short as possible and vary the lengths so you hold readers'
interest. Then add descriptive, bold headings that will make the
content easier to scan.
4. Give good information. Most people go online to find
information about their hobbies, products or other interests.
Don't waste their time by placing useless, self-serving content
on your site. Make sure you provide information that's not only
interesting, but also educational and enriching. (In fact, many
search engines won't consider listing sites into their databases
if they lack useful information.)
5. Use descriptive links. Go beyond the typical "click here"
link on your Web pages. Try something like: "Take our demo," "Get
a sample," or " Order now!" Not only is this more engaging, but
it can enhance your performance with search engines.
6. Link to complementary Web sites. Include links to Web sites
that offer supplementary (not competing) information. This will
not only benefit your site visitors, but it also can boost your
search engine ranking.
7. Keep your content fresh. Keep the information on your site
interesting and updated so visitors will have a reason to come
back.
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Copyright 2006, Kate Smalley
Connecticut Secretary
Transcription Services and Secretarial Support
http://www.connecticutsecretary.com
kms@connecticutsecretary.com
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