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Article Title: Press Release Marketing 101 -getting The Most
Out Of Your Press Releases
Author: Ted Kushner
Word Count: 1208
Article URL: http://www.isnare.
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Using press releases for marketing purposes for promoting
anything from new web sites to new product announcements have
become increasingly popular lately as business owners learn the
powerful benefits of using press releases.
Press releases have been used over the past few years by quite
a few smart business owners and marketers that have seen first
hand how they can help their business get the recognition they
need in marketing new products or services both offline and
online.
But a lot of businesses have been reluctant in using press
releases as they were unsure of how to properly construct a
simple press release or how to distribute them for maximum
effectiveness.
Using press releases can be a very effective marketing tool and
seo strategy if constructed and implemented properly.
Learning to write a powerful optimized press release can often
drive tons of targeted traffic to your web site while providing
multiple back links that can lead to increased page rank and
numerous top ten search engine rankings for your targeted
keywords.
The real secret behind writing any effective press release and
to gain maximum exposure for your new product or service is to
plan your release out carefully even before publishing it.
A poorly constructed or planned press release is just a waste
of your time and resources. You want to target the message of
your press release for the purpose it was meant for.
So, the first thing you must do before writing is to figure out
just what do you want to accomplish with your press release?
-- Do you want to create some brand awareness for your web site
or products?
-- Do you want to add additional subscribers to your newsletter
or ezine?
-- Or are you trying to promote a new product or service you
have developed or are marketing?
Once you've decided what the most compelling reason is for your
press release, you can then get down to the business of writing
it.
The first thing you may want to do is sketch out a rough draft
of your press release to see how it flows. Does it provide the
needed information to get the word out and has it been properly
formatted?
Most press releases have a certain format that they follow. If
you're unsure of how to format your press release correctly you
can view a sample press release template here at
http://www.prweb.
The number one most important aspect of your press release is
your headline.
Get it wrong and you will limit the effectiveness of your
release.
Your headline is what the search engines are going to pick up
on first. The headline is what normally gets listed first once
indexed so make sure you use it advantageously. List any key
points here, using your keywords or a catchy headline so that
it will grab your reader's attention.
Also try to keep your headline as short as possible as Google
gives more weight to keywords if not surrounded by irrelevant
words. Again planning is essential.
If promoting a new site include the URL in the headline. If
promoting a product or service then include some keywords in
the headline.
Some press release services use a summary box. I normally write
a catchy one-paragraph recap of my press release using some of
my targeted keywords.
Without being spammy, I will normally optimize my press release
by using some of my targeted keywords in the first and last
paragraph. I will also include some of them throughout the
release for a keyword exposure of approximately 2-5%
saturation.
Tip: if you're promoting a web site, I will normally mention my
URL around three times within the release for the maximum
benefit.
One of the first questions I had when I first started writing
press releases was what was considered a great release? What
did it consist of and how was it constructed?
Being curious, I emailed my contact at http://www.prweb.
and asked them if they could show me a few press releases that
they considered as excellent examples.
These releases have received their editorial scores of 5 on
their scale of 1 to 5; with five being the highest.
They sent me three of them for review and you can see each one
of them here:
http://prweb.
http://prweb.
http://prweb.
Study each one of these against the press release template to
see what is required for an effective release.
Note: to get additional exposure for your press release via
www.emediawire.
higher. So it is to your benefit to write the best release you
can the first time around.
Once you have studied the examples and want to try submitting
you own press release you need to know which ones are the most
popular ones being used.
Here are some of the press release services I have used and
found to be effective:
http://prweb.
http://www.pressbox
http://www.webwire.
http://www.24-
With most of press release services you can submit your press
release for free or via paid inclusion. Paying for inclusion
gives you the benefit of faster indexing into the search engine
news services and natural search engine result pages.
Normally your release will be picked up by Google news within a
few hours after its release. From there it will normally show up
in the natural search results within a few days or a week.
I have used both of these services in the past but have found
that paying them at least the minimum amount for their
distribution services will allow you to view your stats online.
It will also allow you to choose different categories for my
press release to be displayed in, giving your release a chance
for wider coverage.
So using press releases can and is a very effective marketing
tool that you can use for promoting your web site or affiliate
products if done correctly.
By using press releases, I have been able to create a steady
flow of targeted visitors to my web site and affiliate programs
while generating dozens of back links to my web site.
Even though the effects of each individual press release may be
short lived, they still have provided me with both free and
inexpensive ways for getting hundreds of new visitors to my
site and quite a few top ten positions in Google for my
targeted keywords.
So isn't worth while to at least check out the benefits of
using press releases in your marketing methods? A little work
now could reap amazing results.
About The Author: Ted Kushner writes about consumer interest
stories dealing with health, business and finances. See how you
too can get multiple top ten positions in Google, Yahoo adn MSN
using press releases at:
http://www.affiliat
Please use the HTML version of this article at:
http://www.isnare.
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For more free-reprint articles by Ted Kushner please visit:
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