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Please consider this free-reprint article written by:
Jonathan White
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Article Title: Article Marketing - The Proven New Seo Mantra
Author: Jonathan White
Word Count: 832
Article URL: http://www.isnare.com/?aid=83463&ca=Marketing
Format: 64cpl
Author's Email Address: jonathanw[at]simplysearch4it.com
(replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=83463
================== ARTICLE START ==================
This is an introduction for the beginners to the powerful world
of Article Marketing.
What is Article Marketing?
Recently SEO expert Jim Boykin was asked a question "Content or
links?". According to him both are equally important. The days
of just relying on links for the most part are history now.
You have a good web site with lot of useful and original stuff,
but you are not getting enough traffic from Search Engines. Your
analysis points to lack of back links coming from web sites with
high PRs. You are wondering how to fill this void. This is where
Article Marketing comes into picture. It is this space that
Article Marketing fills.
Search engines give a lot of importance to back links coming
from sites with higher Page Ranks. And almost all good sites
with higher PRs are hungry for good content. Search Engines
tend to give importance to sites with compelling content
provided they have good number of votes (back links) too.
So, How Does Article Marketing Work?
To understand this, we need to understand the terminology and
the players in this game.
The Author: One who owns the content and it is his details that
the Author Resource Box will contain.
Author Resource Box: This is nothing but a small paragraph
about the author. It typically contains the name of the author,
his/her professional/personal capacity which makes him/her an
authority for the content, the web site that he/she belongs to
and a few words from the author addressing the reader.
Article Directory/ Distribution Service: This typically is a
free repository for the authors to submit their articles. Once
the editors of these directories approve, the article goes live
on the directory.
The Publisher: These are webmasters looking for high quality
content to enrich their web sites. They browse these
directories and pick the interesting articles, relevant to
their sites. The TOS of the Distribution Service dictates that
they publish the article "as is", including the "Author
Resource Box".
That's it. Now you have high quality one-way links from web
sites (many a time with high PRs) to your site. In the eyes of
Search Engines, the higher the number of these links are, the
higher are the votes for your page and higher your page's
importance is.
Thus Article Marketing helps the link building aspect of SEO
for you and the content aspect for the publishers.
There are also article publishing services that charge as low
as $1 per article. These sites proactively publicize your
content to tens of thousands of webmasters through their
mailing lists (please note that this is not spam, mostly these
will be registered users).
OK. Now that we understand the mechanics of this link building
exercise, let us focus on writing good articles that are likely
to be picked up by webmasters to be included in their sites and
thus giving you the much needed votes (links).
Keep the content as generic as possible. Better if it is not
about a particular web site nor about the products you promote.
After all, the webmasters want useful content not some marketing
buzz.
Research, Research and Research. Get a grasp on the topic you
intend to write. Let the content flow from your understanding.
Continuity is very important. After all you are taking the
reader through your thoughts and your understanding of the
topic at hand. See your article through the eyes of the reader.
While style is a matter of comfort, I usually enjoy reading
articles where the author talks to me personally and that is
naturally my style as well.
Good authors usually end articles with a summary section with
highlights and a conclusion. Make sure that your Author
resource box is interesting and tempting enough for readers to
opt to look you up.
Follow the usual writer's checklist, like spell check, grammar
check and good formatting.
** Important **: Author Resource Box is the sole reason for the
creation and distribution of your articles. Write a simple and
professional one or two line introduction about yourself, your
web site and where to reach you. Please understand the
philosophy behind the ads getting clicked more if they are at
the end of a good article. This can be a great way to get good
targeted traffic apart from getting the much needed votes.
That is all there is to know about article marketing. You have
now understood how the content you provide fetches good links
to your site/pages. You are now familiar with the mechanics of
how article marketing works and the importance of author
resource box.
You are fully equipped now. Get going. Give your creative
powers the much needed vent, earn powerful back links and
prosper.
About The Author: I�m Jonathan White and I have been doing
article and other online marketing for over 4 years. I own
http://articles.simplysearch4it.com and
http://articles.simplysearch4it.co.uk
Please use the HTML version of this article at:
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================== ARTICLE END ==================
For more free-reprint articles by Jonathan White please visit:
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