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Article Title: Achieve Top Returns By Building Your Own Opt-In
Lists
Author: Marc Entz
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Email marketing is now a powerful force in the internet
marketing world. You can reach people where they are already...
checking their email. The power of a good opt-in email list
cannot be overstated. The best marketers always keep a prospect
list and a customer list to contact.
We know that an opt-in list is very important, but you may ask
yourself how to get started building a list of prospects.
The way that everyone starts to build a list of their own is to
follow the basic tenant of marketing itself. Trade one thing for
another. In other words, you give your new customer something
that they can use for the right to contact them with any future
offers that you think will interest them. Often a free eBook on
the subject that they are interested in is a good instrument to
get them interested further in your services as an online broker
or affiliate.
This establishes a rapport between you and your prospective
customer. From this point on your list becomes your business.
Treat your list as the lifeblood of your operations online. The
benefits of building and maintaining a strong opt-in list are
many. The saying " the profit is in the list" applies to online
marketing even more than offline marketing. You can cut your
advertising costs by 85% by using email marketing to keep
interested people coming back to you for what they want to buy.
The fact is that 20% of computer users have bought a product or
service from an email message. That's quite a number considering
that there are 170 million computer users in the U.S. at this
time. This does not take into consideration the people who have
bought from an email more than once.
These are two benefits that can help you acheive a large
business by applying a marketing strategy that focuses on
one-to-one contacts to certain groups of people based on
specific interest categories called niches.
To do this you must use multiple lists. You have to collect
email addresses for all of the different interest categories
that you market for. This always takes time, yet it is well
worth it in the end. You will have the ability to send messages
to your customers in real time, with only the time it takes for
them to check their email before you can track the response to
your offer.
Then you carefully select news and offers for the particular
group you want to reach. Use your autoresponder service to
broadcast messages of news and updates regularly to keep your
name fresh in your customer's minds.
Your ultimate success as an email marketer depends on sending
your messages, tracking the results, adjusting the message,
sending and tracking again. Repeat this process as much as
needed until you achieve a positive cash flow for the campaign
you are promoting.
With the huge benefits of email marketing always growing and no
end in sight, the question is not should you start a list, but
why not start right now!
So, jump in. The water is fine as long as you ask permission
for the privilege to contact people via email. Double opt-in is
the preferred method of registering people to your list. This
gives you a record of the transaction of approval that cannot
be refuted. Who needs a spam accusation anyway?
The best results in business come from focused efforts to a
large customer base. Add brand awareness and name recognition
to your marketing mix with your new email campaigns, and you
will achieve your business goals faster with better results.
About The Author: Marc Entz helps marketers achieve better cash
flow positions. Marc holds a Bachelor of Science degree in
business and economics from CWU. Marc recommends you start
building your prospect lists faster by downloading this FREE
list builder system: http://www.savepres
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