ArticleBlaster Why Become Lead Generation Expert?

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Please consider this free-reprint article written by:
David Pineda

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Article Title: Why Become Lead Generation Expert?
Author: David Pineda
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Article URL: http://www.isnare.com/?aid=72629&ca=Marketing
Format: 64cpl
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[at] with @)

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The term Internet Marketing includes, network or mlm marketers,
affiliate marketers, and any person with an online home based
business.

Here are some compelling, but not limited to, reasons why you
must become a lead generation expert:

The Bad Side Of Not Generating Your Own Leads

1. Relying on advertising your business directly is not enough,
and what's more, it is very expensive. If you are a network
marketer, or an affiliate marketer, you know that when you
signed up for that program, the company gave you a URL with
your username and/or code to pay you a commission for every
sale you make. Once you have your affiliate page, some
merchants will give you an online back office with some
marketing materials such as Banners, emails, etc. All you have
to do now is advertise your mlm or affiliate page. Besides
making phone calls you now have to advertise your business to
expose it out on the worldwide web to get leads and/or
prospects. There are many online companies that can advertise
your business, but if your advertising budget is limited, you
can't risk throwing away $2,000 bucks or max your credit card.

2. Renting email lists to advertise your business is not very
effective either. Although renting email lists is Spam free,
many of them are not legitimate, others are very expensive, and
still many others are constantly bombarded with ads that your
ads go straight to the trash.

3. Buying lead packages. Many companies advertise targeted
leads, and again there are many frauds that will tell you their
leads are fresh, but they keep selling them over and over! There
are some good companies, but their lead packages are far from
affordable. The worst thing about it is, that after you
purchase a lead package and the leads turn out very
unresponsive, you�ve lost your investment. So what is your
Return On Investment? A waste of time, money, and your own
efforts!

4. Posting on FFA sites. It doesn't work either. People who
visit FFA sites expect everything for free, and don't plan to
pay for anything. So why waste your time and effort?

The Good Side Of Generating Your Own Leads

1. The first good news is�it is not very difficult to become a
lead generation expert!

2. There are some amazing cost-effective ways to generate your
own leads. Learning to generate leads on your own is more
cost-effective, efficient, and productive.

3. Becoming a lead generation expert gives you a feeling of
being a leader. Once you learn, you can teach others how to do
it and follow in your footsteps.

4. You can tailor your lead generation tactics to target
specific niche markets. This allows you to have more targeted
prospects, and therefore improving conversion rates.

5. It is the only way to build a foundation for your business.
Generating leads creates a list of prospects, and having
prospects in your list is what will bring paying customers to
you and your business.

How Do You Generate Your Own Leads?

When I was a rookie, I was ignorant when someone spoke about a
lead capture page, or an opt-in page. I used to ask, what is a
lead capture page, or an opt-in lead, and how does it work? If
this is all new to you, don't feel bad, we all go through this
learning curve.

Basically a lead capture, or opt-in page, is a web page with an
offer, and a form where a person can opt-in or subscribe to a
newsletter or email list. The prospect inserts his/her name in
the form, and he/she is taken to another page, either a thank
you page, a download page, or the actual affiliate or mlm
website. Once a prospect has entered his/her name, he/she has
opted-in to your list, or, you have captured his/her email
address, and has become an opt-in subscriber!

The offer in your opt-in page should be something appealing,
with a perceived value to give your prospect a good reason to
opt-in to your list.

Your opt-in form should have fill boxes to let the prospect
input his name and email address or more information depending
on what your business is about.

Once you have captured his/her name and email address, where
does the information go? Your opt-in page and form should be
tied in with an autoresponder system. The autoresponder system
takes care of the mechanics.

When your list starts growing, it is your responsibility to
nurture and cultivate your prospects with free useful
information about how they will benefit somehow with your
products and services.

In summary, create your own opt-in page, and drive targeted
traffic to it. Becoming a lead generation expert is best thing
do because is more cost-effective, can target more focused
niche markets, less chance to go out of business, and more
importantly, this expertise will help you build your own client
base, or prospect/customer list, and ultimately make you more
money.

Attn Ezine Editors / Site Owners Feel free to reprint this
article in its entirety in your ezine/site so long as you leave
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About The Author: Copyright 2006 David Pineda is a well known
Internet Marketing Coach and the author of a new free ebook
titled: "List Building Online" To request a copy visit:
http://www.listbuildingonline.info

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