ArticleBlaster Using Direct Mail To Effectively Build Your Business

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Please consider this free-reprint article written by:
Gabriel Adams

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Article Title: Using Direct Mail To Effectively Build Your
Business
Author: Gabriel Adams
Word Count: 326
Article URL: http://www.isnare.com/?aid=71597&ca=Marketing
Format: 64cpl
Author's Email Address: thompson.adamj[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=71597

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Direct mail is often neglected by many businesses, in favor of
email. But direct mail is still a powerful marketing method �
one that you can use with great results in your business.

Contrary to what some businesses owners believe, direct mail
still gets opened and read. According to the Direct Mail
Information Service, 67% of direct mail is opened, and 45% is
both opened and read. Email cannot begin to match those rates.

The Direct Mail Information Service also offers some other
important statistics. Their research shows that the ROI (return
on investment) of direct mail is excellent � to generate $14 in
sales, one must only spend $1 on direct mail.

Other statistics show that direct mail is even more effective
for businesses. Managers open 70% of direct mail they receive.
The pass 9% of it on to a subordinate or coworker, but respond
to or file an amazing 20%!

There are two basic ways to use direct mail � build your own
list, or use someone else's list. Building your own list will
likely get you the highest quality lists, but is also more
expensive and takes longer. Renting a list is often the best
way to start.

If you decide to build your own direct mailing list, you should
come up with a well planned strategy for acquiring contacts for
your list, as well as managing your list. Here area few ideas
for building your mailing list: add all of your customers,
offer a free newsletter, offer drawings for free products, do
reverse phone number searches on prospects to find their
address.

If you plan to rent a list, you can often rent a list from a
company that specializes in direct mail marketing. They may be
able to help you with your direct mailing campaign so that you
maximum efficacy from your investment.

Either method you use, direct mail is a powerful way to grow
your business.

About The Author: Visit Direct Global Mailing Ltd, your mailing
company, for more direct mailing resources:
http://direct-global-mailing.com

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