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Article Title:
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Internet Marketing Buyers - Beware!
Article Description:
====================
One of the saddest things I've witnessed in personally
consulting with literally hundreds of people, is someone
attempting to start an online business with a virtually useless
product. These are usually people trying to sell outdated
products that are generally available for free from hundreds (if
not thousands) of other websites.
Additional Article Information:
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822 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-04 11:12:00
Written By: Willie Crawford
Copyright: 2006
Contact Email: mailto:willie@williecrawford.com
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Internet Marketing Buyers - Beware!
Copyright � 2006 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html
One of the saddest things I've witnessed in personally
consulting with literally hundreds of people, is someone
attempting to start an online business with a virtually useless
product. These are usually people trying to sell outdated
products that are generally available for free from hundreds (if
not thousands) of other websites.
I see the above far too often. Here are two ways that I've seen
this happen:
1) Someone, often a newbie, buys a set of reprint or resale
rights from a long copy sales page. This page does such a great
job of selling the package that the prospect can see setting up
dozens of sites and "making millions."
The newbie buys the package, picks out a few products that look
promising, and begins setting up websites for each. Shortly
afterwards is where I often come into the picture, as these
webmasters often approach me for help in getting more sales.
They are perplexed as to why they haven't made even a single
sale.
I often take a quick look and instantly identify the problem. The
product is often "older than dirt" and available all over the
internet for free. At other times, the product is not outdated,
but is available on dozens of other sites at a much lower price.
In the latter case, the webmaster is trying to sell the product
at the price that was listed on the sales page where the bundle
of products was described. This would work if it weren't for the
fact that MOST of the other people who bought rights to the
product were selling it much cheaper, or even using it as a
freebie to get new subscribers.
2) A relative newbie buys a package containing dozens of "web
businesses-in-a-box." These are complete packages containing a
ready-to-go website and a product (usually software or an ebook).
Often these ready- to- go packages are comprised of outdated
products that countless other people are GIVING away.
How do you avoid the two situations described above? There's a
Latin expression - "caveat emptor." It means "let the buyer
beware." It means that it's the buyer's responsibility to
know what he's buying.
Does this mean that you shouldn't buy these packages of reprint
and resale rights? No, it just means that you need to know what
you are buying. You also need to know how to properly market it.
I've made a small fortune from buying, repackaging, and then
reselling reprint rights, resale rights and private label
rights.
My secret is that when I buy one of these packages, I go through
and look for items that I can combine in different ways. I look
for gems within these packages that weren't even emphasized on
the sales page, but that I know many of my customers would get a
lot of use out of. I look for items that I can add to other
packages I'm already selling... to breathe new life into an old
sales page or add more value to my offerings.
As an example, I once purchased a resale rights package that
included 38 PDF cookbooks. I added these cookbooks to the sales
page for my soul food cookbook that I was already selling (as a
time limited bonus). This increased my sales for that cookbook
substantially while adding practically nothing to the cost of
delivering the basic product. If you'd like to see that example
in action, check out my sales page at:
http://Chitterlings.com/cookbook.html
Another one of my secrets is that I buy private label rights and
source code, modify these, and come up with new products at a
very low cost. I've done this with over a dozen ebooks, and
with several software titles that I currently market. This gives
you your own unique product at a very low cost.
The final thing that you MUST do is not overpay for these reprint
and resale rights. You WILL find lots of marketable gems in
these packages. You can market these as parts of new packages,
or as stand alone products. However, you do want to minimize
your initial investment.
You can actually find packages containing literally thousands of
dollars in reprint and resale rights for under $100. You can
even find these bargains for under $50. An example, is the Kick
Start Mega Sale, conducted to raise funds for building a homeless
shelter. Here you can get a package worth over $4000 for pennies
on the dollar. This package is available for a very limited time
at: http://kickstartmegasale.com/ks/?ksa=2
You CAN set up an online info-marketing business and do extremely
well. The whole key is to get started with the right product...
one with some real value. The whole key there is to do your due
diligence, and to be aware of the traps. Now, you need never
fall victim to the horror stories that we opened this article
with. Feel free to pass this article on and to help spread the
word.
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Willie Crawford has been marketing and teaching on the
Internet since late-1996. One of the most unusual
projects he helped orchestrate involved using an
Internet "fire sale" to fund the launching of a television
show, and building of a homeless shelter. Read about
that at: http://kickstartmegasale.com/ks/?ksa=2
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