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Article Title: How To Use Content To Pre-Sell Your Website
Visitors
Author: Marc Entz
Word Count: 643
Article URL: http://www.isnare.
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All computer users have one common trait. They are all
motivated by the desire for more knowledge about the subject
they wish to investigate. Given this fact, you as a business
owner must deliver the right information to your website
visitors that satisfies their need to know about your product.
If Mary finds the information she needs on your website, she
will send an email to her good friend Sue, who in turn passes
it along to others, and the information will find its way to
the person who needs it most via word of mouth. This end user
is called a "customer".
To attract more "customers" you have to post information on
your website that describes your product well. Only you know
the best way to describe your product, the benefits of using
it, the features that make it better than your competition'
product, and the advantage of your low price, right?
You definitely must include this information. But there is one
thing that is usually missing from the content that webmasters
provide their visitors.
You have to put your visitors in the mood to buy your product!
Computer users are notorious for being fast "clickers". If you
don't interest them in wanting to buy your product from the
onset, you will lose them fast, if not sooner.
Consider including the following things in your front page
content:
1. Include a picture of your product. A picture is worth a
thousand words.
When the visitor sees exactly what they will be buying, this
usually cements the sale in their mind from the beginning of
their decision making process. Then the visitor will "read on"
subconsciously trying to find any reason why they should not
buy it. Good advice is to not let them read anything in your
content that distracts them from making the purchase.
2. Provide relevant details about the product. For example,
"Product X has all the capabilities to stop your troublesome
pop-ups for good!".
Then you have to provide back up information that supports your
claim. Write a sufficient amount of information but don't
include anything that might make them decide against buying
your product.
3. Inject the desire for the visitor to become your "customer"
right now.
By offering your prospective customer a price/deal that they
just can't pass up will lead to more sales. And it will lend
credibility to your business. The word will get out about this
fantastic offer.
4. Ask them to buy now. They want your product, but the
instructions for how to buy it must be clearly laid out. This
final step is the most important one to do every time you write
your content.
So as you see, the mind of the consumer is already made up when
they go on their computer to find a "Product X". You simply have
to provide a way for them to get to your website, by linking, by
advertising, or some other means. Then provide a concise
"picture in their mind" of the fantastic offer before them.
Ken Evoy is a master at this type of marketing principle. He
has a formula for making money from any website using the
content model of traffic generation. If you include the
technique described in this article along with the Site Build
It! website creation service Ken offers, you can easily
generate sales.
Ken's website explains content preselling in further detail.
Visit http://SiteSell.
content and preselling your customers. It will open your eyes.
Use the rules outlined above and your website will become more
profitable over time. Pre-sell your visitors the right way and
watch your sales skyrocket!
About The Author: Marc Entz is the publisher of SavePress
Online Magazines. Learn to profit in your personal life.
SavePress articles give you clear direction on your personal
finances, help with weight loss and overall personal
empowerment. Join us today! http://www.savepres
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