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Article Title:
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How To Avoid The 'Yo-Yo Effect' And Always Have A Steady Stream Of New Customers
Article Description:
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Last week, I received a question from one of my subscribers who
asked: Do I keep advertising even when I am flat out and already
have too much work on? I am a painter. My answer:
Additional Article Information:
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482 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-22 10:48:00
Written By: Scott Bywater
Copyright: 2006
Contact Email: mailto:sbywater@copywritingthatsells.com.au
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How To Avoid The 'Yo-Yo Effect' And Always Have A Steady Stream Of New Customers
Copyright � 2006 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
Last week, I received a question from one of my subscribers who
asked:
Do I keep advertising even when I am flat out and already have
too much work on? I am a painter.
My answer: Absolutely.
Listen, in business you need to be on top of your game. And at
the times when you're coasting downhill, everything is going
like oh-so-well... and you could never imagine a dry spot on the
terrain...
Is when you should be filling your well. That's right - when
it's not empty.
After all, there's worse problems to have than too much work,
isn't there?
* Or too many people in your department store.
* Or too many clients if you're an accountant.
* Or too many people buying your products if you're a
distributor.
You see, here's an example of what many business owners do
wrong:
I received a call from a guy in the United States several months
ago, and he was desperate for me to work with him because
business was slow.
2 days later, all of a sudden, he got a new job. And decided he
didn't need to work on his marketing anymore.
I can tell you right now that this guy is in for one heck of a
rollercoaster ride. Up and down. Up and down. Up and down... like
a yo-yo.
The key to a stable business is to Always be marketing. Always be
promoting your business. And being consistent about it.
There's another reason for this as well.
If you've got too much work on, you can afford to lift your
prices because it doesn't matter if you get the job. (and
you'll probably find your relaxed attitude increases your
conversion rate too) You can push yourself to manage the
additional work through setting up additional systems in order to
generate leads. And take your business to the next level.
So how do you do this?
Simple. If you've got an advertisement (or a sales letter, flyer
or any other kind of promotion) which works for you, then keep
running it week in and week out.
If you're super busy, always remember that when the job
finishes, you won't be doing anything if you don't have
something else lined up.
And make sure you put aside some time everyday to promote your
business. That's the key to your longevity and success.
In Anthony Robbins program called the 'Rapid Planning Method'
he talks about a space called 'the zone.'
Basically, when you're in the zone you are focusing on the
things which are not urgent but important.
Most of us spend our time in the urgent and important. Or the not
urgent, not important. Or the urgent and important.
However the key to business growth and stability is to spend a
little time each day on the not urgent... but important
activities.
And nothing falls into this category more so than marketing.
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Scott Bywater is a professional direct mail and direct response
copywriter, and the author of Cash Flow Advertising. To receive a
complimentary copy of his exclusive report '7 Ways To Boost Your
Turnover... No Matter What The Economy' (valued at $29.95) hop
along to his web site at http://www.copywritingthatsells.com.au
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