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Article Title:
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Social Bookmarking Meets Internet Marketing

Article Description:
====================

The history of the Internet has been categorized by exponential
change. The growth of the Web has been one of the fastest
developments in our history. The companies who lacked adaptation
have fizzled into the virtual dust. However, those who are
adapting their business to the many new online developments are
continuing to thrive.

Additional Article Information:
===============================

1531 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-10 14:29:00

Written By: Kim Roach
Copyright: 2006, All Rights Reserved
Contact Email: mailto:kim@seo-news.com

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Social Bookmarking Meets Internet Marketing
Copyright � 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-news.com

One of the most recent changes online has been termed Web 2.0.
One of the biggest elements to define Web 2.0 is social
bookmarking: a system that allows Internet users to bookmark a
site without storing it on their local computer. Thousands of
people are embracing this new way of finding information. Unlike
the big, impersonal search engines that currently dominate the
search engine market, social bookmarking sites provide a
friendly, interactive community.

Yahoo, for one, expects social bookmarking to be a long-term
trend. They just recently launched an interactive community
called My Web 2.0. Ebay is expanding their own community with the
recent launch of the world's largest commercial wiki. Digg and
Furl have based their entire business around the concept of
social bookmarking.

So, what is this new technology that seems to be increasing every
day?

Social bookmarking is the process of using a web service to keep
track of your personal bookmarks. This bookmark is "tagged" with
keywords that the user decides are relevant to the content of the
bookmark. Once tagged, it becomes publicly available for others
to tag and explore.

The combined effect of the social bookmarking user base is
extremely effective. Any time that you are looking for relevant
information on a particular topic, you can go to any social
bookmarking site and do a search using tags (keywords) to find
relevant, human reviewed content.

In fact, tagging results are even showing up in the search
engines. If you spend much time at all in the major search
engines, you have most likely seen some search results from
Technorati.

At the time of this writing, Technorati was the number one result
on the MSN search engine for the keyword phrase "tag and ping".

There are a number of ways that you can benefit from this
explosive trend taking place online. Online marketers are
currently using a technique called "tag and ping" to reap a
multitude of benefits from the social bookmarking sites.
Unfortunately, much like spam within the search engines, a number
of people are abusing this technique.

However, you can still benefit if you know the correct
techniques. Just like the search engines, although there are
people who abuse the system, there are still huge rewards for
those who play the game correctly.

Social Bookmarking Can be Used to:

Obtain one-way backlinks.
Announce new pages on your web site and...
Gain free web traffic.

Time to Do Some Research

Before you begin submitting your sites to the social bookmarking
sites, there is some preliminary work that needs to be done. You
must first take some time to research popular tags within your
target market. Just like optimizing for the regular search
engines, the keywords you choose to tag can make a dramatic
difference in the amount of traffic you receive.

Technorati is one of the best places to do tag (keyword) research
to determine what tags you should use with your own content.

To see what tags are popular for your keyword, go to
Technorati.com, click on the Tags button and then do a search for
your keyword (tag). Technorati will then give you a list of
related tags that you could use to categorize your web page
under.

You can do some additional research at ClipMarks
(http://www.clipmarks.com), which allows you to search the most
popular tags in addition to related tags. Simply type your
keyword into the search box and you will be given a list of
related terms that are being searched for.

The third place that I like to tag research is at Yahoo's My Web
2.0. (http://myweb.yahoo.com/). On the bottom-left hand side of
the page you will see a list of the most popular tags. At the
bottom of this list you can click on "view more" to see an
expanded list.

I like to sort the list by popularity. Once you have done this
you can search through hundreds of the top keyword tags.

Setting up Tag and Ping

Once you have completed your keyword research, it is time to
start tagging and pinging. You can set up your blog to tag and
ping your blog posts automatically.

Wordpress is the best tool for tagging and pinging. Below I will
give an overview on how to use tag and ping within Wordpress.

1. Create your blog post.
2. Add relevant "tags" at the end of your blog post.
3. Publish your blog post.
4. Ping social bookmarking sites.
5. Because many of the social bookmarking sites are heavily
spidered, your pages can be quickly spidered simply by being
present in the index.
6. Once you have finished the four previous steps, the social
bookmarking sites will then crawl your blog post and index it
under the tags you have specified.

Now that you have a general overview, let's go into the process
in-depth.

Tags are simply links that are formatted in a way that
allows social bookmarking spiders to recognize them as tags.
Whenever the social bookmarking spiders see these tags, they
immediately start munching the content to index it on their site.

Technorati.com gives complete instructions on how to set up tags.
Here is an excerpt from their help file
(http://www.technorati.com/help/tags.html) :

" <a href="http://www.yoursite.com/blog/[tagname]"
rel="tag">[tagname]</a> The [tagname] can be anything, but it
should be descriptive. Please only use tags that are relevant to
the post. You do not need to include the brackets, just the
descriptive keyword for your post. Just make sure to include
rel="tag".

The example above links to Technorati but you can link to any
web page that ends in a tag. In fact, if your blog supports
categories, you can even link to your own blog.

The social bookmarking sites will pick up and index your blog
post even if you don't link back to them. The key is simply
knowing how to set this up. To do this, you will need to create
tags for your blog. Here are some examples:

<a href="http://www.yoursite.com/blog/social+bookmarking"
rel="tag">social bookmarking</a>

Quick Note : Any tag that is two words or longer should have a
"+" symbol in between the words. Never include spaces when
creating tags.

In order for this example to work, you must create blog
categories for each tag. So, for this example, you would need to
set up a category for social bookmarking, tag and ping, and web
2.0.

For each of the categories that you have setup within your blog,
you can automatically create a tag for them whenever you create
your post simply by assigning that particular post to that
category.

Once you have submitted your post, you will see a number of
categories at the bottom of the post to indicate which categories
your entry has been posted to. These are your "tags" and they
will be indexed by any social bookmarking site that you add to
your ping list.

Setting up Your Ping List

On that note, let's expound on the idea of the ping list. To set
up your ping list within Wordpress, go to "Options" and then
click "Writing". When you scroll to the bottom, you will see a
box that will allow you to add your very own ping list. Within
this list, you will want to add all of the social bookmarking
sites that accept and crawl blog posts. For a complete list, go
to:

http://3spots.blogspot.com/2006/01/all-social-that-can-bookmark.html

There is no sense in creating all of your tag URLs by hand. If
you are using Wordpress, you can set your blog up to do this
automatically. You can do this using SimpleTags
(http://www.broobles.com/scripts/simpletags/). SimpleTags is a
WordPress plugin that allows you to easily generate Technorati
tags at the bottom of your blog entries.

To be truly successful in the social bookmarking community, you
must be an active participant, not just a leecher. Be sure and
bookmark other sites as well wherever you decide to employ a tag
and ping strategy.

Predictions for the Future

Some people believe that tag and ping will lose its
effectiveness because of people that abuse the system. However,
I believe otherwise. While people who abuse the system will
certainly start to see diminished returns, I believe that those
people who use this system correctly will be able to benefit for
many years to come.

Social bookmarking is not a trend that is simply here today and
gone tomorrow. With major players like Yahoo joining in, you
can bet that social bookmarking has a hopeful future.

When used effectively, social bookmarking will bring you one-way
backlinks, free traffic, increased exposure, and eventually sales
from a long-term effort. Just like your search engine
optimization, you should take a natural approach to social
bookmarking. This technique goes way beyond getting traffic. This
is a long-term strategy that can help you to acquire quality
inbound links and gain high search engine rankings when used
appropriately.

---------------------------------------------------------------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) & SEO-News (http://www.seo-news.com)
newsletters. You can contact Kim at: kim@seo-news.com

This article may be freely distributed without modification and
provided that the copyright notice and author information remain
intact.

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ArticleBlaster Social Bookmarking Meets Internet Marketing

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