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Article Title:
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The New IM Frontier: Get Out Of The Sandbox and Other Applications of Social Networking
Article Description:
====================
The Internet offers a new frontier for marketing with a tool that
has been around for awhile, but is gaining in popularity, social
bookmarking. A web-based service, social bookmarking is where
shared lists of user-created Internet bookmarks are grouped
together. And applications for this service are growing almost
daily.
Additional Article Information:
===============================
508 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-07-26 10:48:00
Written By: Diana Barnum
Copyright: 2006
Contact Email: mailto:diana@ohiohelp.net
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The New IM Frontier: Get Out Of The Sandbox and Other Applications of Social Networking
Copyright � 2006 Diana Barnum
Moving Ahead Communications
http://movingaheadcommunications.com
The Internet offers a new frontier for marketing with a tool that
has been around for awhile, but is gaining in popularity, social
bookmarking. A web-based service, social bookmarking is where
shared lists of user-created Internet bookmarks are grouped
together. And applications for this service are growing almost
daily.
"Social bookmarks can help you get out of the sandbox," posted
Ignat, of Honolulu, Hawaii, on social networking forum. In other
words, social bookmarking sites host an audience of 'link-hungry
bloggers' that continually refer to the site for news they can
publish on their blogs. "So if you have a sandboxed site,
what's better than a few hundred of incoming links to help
Google boost your relevance?"
And that's just one application of social networking!
Originally developed in April 1996 with the launch of itList.com
as a means of organizing content using tags, social bookmarking
sites are a popular way to group like searches, placing items in
a category, ranking their popularity and sharing the information
as an online resource service. Growth in only three years
resulted in many venture-backed companies, many of which lacked
ROI (return on investment), stunting industry growth until
recently with the launch of the web site del.icio.us, in
September of 2003.
While improvements still need made with social bookmarking, like
a lack of structure and standardization; for example, with
spelling and capitalization, for tags and keywords, there are
plenty of positive applications. Top ones include:
* The stored resource lists are publicly accessible, great for
online research and linking / book marking for repeat use and
referrals. * Social bookmarking software / scripts are based on
a different technology than search engines, offering a wider
range of search and classification possibilities. * People can
subscribe to bookmarks to get helpful automatic updates.
SB Service
Service is available now for webmasters and others interested in
setting up their own social bookmarking sites or communities. Hot
off the press is The Viral Socializer. With absolutely no
experience necessary, a person can have their very own social
book-marking & tagging service, all setup and ready to go in
about 10-20 minutes.
"I think the main interest is for webmasters to grow their
community, or to start niche social bookmarking," said JP
Schoeffel, creator of The Viral Socializer.
The script is written in php (4.3 is enough) and MySQL. It is
packaged with a year of free hosting plus complimentary
installation and maintenance on hosted servers of The Viral
Socializer, an Install and user's guide with plenty of helpful
screenshots. And all the sections of the sites (user's part and
admin's part) are fully explained.
"Of course there are already a lot of these sites (social
bookmarking services)," explained Schoeffel. "But the future of
social bookmarking is in "Niche Social bookmarking" : be the
first to build your Niche Social bookmarking service for your
community. And this is the first complete script that will let
you run your own social bookmarking service like technorati or
del.icio.us."
For more information, visit: http://viralsocializer.com . And
explore the new frontier of online social bookmarking
communities!
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By Diana Barnum, president of Moving Ahead Communications.
http://MovingAheadCommunications.com
Get tons of freebies, tips and help at http://OhioHelpGroup.com
or call: (614) 529-9459. Freebies section at http://presssuccess.com/bookstore
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