ArticleBlaster Basic Web Copywriting Checklist

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Please consider this free-reprint article written by:
Gabriel Adams

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Article Title: Basic Web Copywriting Checklist
Author: Gabriel Adams
Word Count: 356
Article URL: http://www.isnare.com/?aid=64358&ca=Marketing
Format: 64cpl
Author's Email Address: thompson.adamj[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=64358

================== ARTICLE START ==================
Copywriting is one of the most important parts of internet
marketing. Once you get visitors to your site, you must depend
largely on your sales copy to convert the visitors into
customers.

Sadly, many webmasters neglect the art of web copywriting.
Copywriting truly is an art, but have a checklist of important
points is also helpful. Here are some of the major components
of good web copywriting.

1 � Your Headline
Does your headline grab the readers' attention and compel them
to read further? It is essential that your headline do that.
Web surfers generally move about on the internet very quickly.
Research says that you have a matter of seconds to catch your
website readers' attention, or they will move on. That is why
your headline is so important.

2 � Your Introductory Copy
Do the first few paragraphs of your sales copy reinforce the
headline, and convince readers to continue reading?

3 � Benefits
Does your sales copy sell the features or the benefits of your
product or service? For example, does your site try to convince
your readers that your vitamin C product is the best, or does
your site try to convince your readers that your vitamin C
product will give them the most health benefits?

4 � Call To Action
Does your sales copy clearly and compellingly tell your
customer what action they should take after reading your
website? (usually the desired action will be to buy your
product)

5 � Assurances
Your prospects will only buy if they feel comfortable doing so.
There are several things you can do to make them feel more
comfortable buying from you, such as:

A: Displaying your picture
B: Displaying your contact data
C: A membership with the Better Business Bureau, etc
D: A Guarantee
E: A secure server logo

These 5 points are only a few of the most important parts of
web copywriting. If you want to convert as many of your
visitors as possible, study the art of copywriting and learn
how to become a master copywriter!

About The Author: Visit
http://www.evolution-internet.com/65/web-copywriting.aspx web
copywriting services from Evolution Internet.

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================== ARTICLE END ==================

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