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Please consider this free-reprint article written by:
Chris McElroy AKA NameCritic
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Article Title: What Does A Blogging Consultant Look Like?
Author: Chris McElroy AKA NameCritic
Word Count: 1161
Article URL: http://www.isnare.com/?aid=56627&ca=Marketing
Format: 64cpl
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You know, normally you can find a definition of a word or
phrase by typing �define: your phrase here� into google and
come up with a lot of results. Currently there are millions of
blogs and there are hundreds of people who call themselves
�Blog or Blogging Consultants�, yet when you type �define:
Blogging Consultant or Blogging Consultant� into google you get
no definition.
That is probably a good thing for most blogging consultants
because without a definition, there is no standard to hold them
to. I�m not claiming to be the blogging guru of all time or
anything of the sort. So before you �blogging consultants� out
there start getting defensive about this, think before you
write. If you get too nasty about the post I may ask you to
define �blogging consultant� and without google many of you
couldn�t do it.
Now that is out of the way, lets talk business. Every business
should have a blog. There are so many reasons for your business
to have a blog it would be hard to write them all in one blog
post, so lets assume you know your company needs a blog.
So do you hire a blogging consultant? What qualifications do
you look for in a blogging consultant? What does a blogging
consultant look like? How much should I pay a blogging
consultant?
Lets start with �Should you hire a blogging consultant?�
The quick answer is yes, but lets go into why first. There are
a lot of things that go into making a blog popular. Technorati
tags, submissions and pings to bloglists and blogsearch
websites, learning how to get on the right blogrolls, etc.
If you are new to blogging it takes awhile to catch on to most
of these things and most blogging consultants say that all of
the above is necessary if you are going to have a successful
blog.
There are more things to add to the list but this article isn�t
about how to run a successful blog, it�s about blogging
consultants. Hiring a blogging consultant can save you from
making a lot of early mistakes and get your blog found a lot
quicker than trying to do it on your own.
Now all the blogging consultants are liking me again. I can
tell. But will it last?
What qualifications do you look for in a blogging consultant?
Here is where things get ugly between me and the blogging
consultants. Most blogging consultants are . . . well . . .
bloggers. Many of them have what they think is a successful
blog although many bloggers have different ideas for what
success is.
Some think it�s defined as how much they made on google
adnonsense last month. Others count success by number of
visitors to their website or the number of comments that appear
on their blog. Still others measure their success by what the
other bloggers think about them.
What do all of those bloggers who are blogging consultants have
in common? They all think that having a successful blog
automatically makes you a qualified blogging consultant. I told
you it was going to get nasty. After this article if I measured
my success by what the other bloggers think of me then I�m
doomed!
Fortunately I don�t measure my success in terms of what the
other bloggers and blogging consultants think. Lets get back to
those qualifications for a blogging consultant.
First of all a blog is a website. It is a website that is
updated often in most cases, but it is still a website. Each
blogpost becomes a page of that website. So with a blog you are
creating more webpages to your website as often as you post to
your blog.
Now I have a question for you. Would you first look to hire a
blogger to do search engine optimization for your website?
Would you first look to hire a blogger to handle your AdWords
campaign? Would you first look for a blogger to build your
website for you?
The answer to all of the above is probably no, unless the
blogger also has experience in those fields and not just for
their blog. Actual websites they have built, optimized, and
marketed for themselves and for clients.
A blogging consultant should not just be a blogger. They should
also have all of the skills necessary to run a website. Now the
blogging consultants are all mad at me again. But think about
it. Many bloggers know how to write. They know how to get into
the right circle of blogger friends who will link to them. They
know about blogging.
So if all you need to know is how to write a blog, then hiring
a blogger who knows how to write is the answer, but if you need
someone who is going to manage your blog for you including
posting to the blog, search engine optimization, link
popularity, (and not just from blogrolls), and marketing, then
you need to hire a webmaster who also blogs.
Okay, How much should I pay a blogging consultant?
How much do you have? Just kidding. A lot depends on the type
of blog you want or have. A corporation blog has to pay more,
not because they have more, but because there are all kinds of
legal and policy matters that have to be considered with every
single blog post and every single link to or from another blog
or website. A small business blog doesn�t have many of the same
issues as the corporate blog, but still has certain standards
that need to be met.
If you have ever hired a webmaster, not a web designer, a
webmaster, (Thats another article), or a Search Engine
Optimization Company, or a Search Engine Marketer, or even just
a Marketing Consultant, (The just was in there just so I could
make consultants mad again.), then you have an idea of what a
blogging consultant should cost.
Now keep in mind, if you are hiring a blogging consultant to
strictly teach you how to blog, then it�s not worth as much
money as when you hire a blogging consultant who is also going
to perform all of the services a Webmaster and Internet
Marketer would provide plus search engine optimization.
Ha ha! I still didn�t say how much it costs. It�s coming. Read
on.
What does a Blogging Consultant look like?
He or she looks like someone who has more than just a blog or
blogs. Someone who also owns and manages several websites for
themselves and for clients. As I said before a blog is still a
website.
About The Author: Now back to that cost thing. NameCritic, will
manage your blog for you for as low as $150 per month including
all of the things necessary to run a successful website or
blog. According to the description, NameCritic what a blogging
consultant looks like. Visit http://www.blogs.pn for
information on blogging or email namecritic@blogs.pn
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