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Article Title: Restaurant Marketing Tips - Advertise Online For
Free! Part 1
Author: Rudy Vener
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There were 11,820 searches for pizza restaurants in Chicago on
Yahoo! in May, 2006. In Los Angeles there were 7,993 searches
and in Detroit, 5,522. Identical searches occurred in nearly
every major and not so major city in the U.S.
And not just for pizza restaurants. Italian, Mexican, American,
Chinese and just plain restaurants, all had their share of
online searches.
In short, there are a lot of people looking for good food
online. The smart restaurants are positioning themselves to
reach these online customers, make them feel welcome, and
encourage them to try their restaurant's food.
Marketing your restaurant on the Internet means targeting your
Internet advertising so that it will reach your local
customers. Bring them to your website, give them good reasons
to try your food and make it easy for them to place their first
order with you.
Unless you happen to own a national restaurant chain, or are
located in a major tourist destination, your customers are
probably going to be located within a five to ten mile radius
of your restaurant.
Your ultimate marketing goal is to get people to try your food.
Internet marketing is no different, only the tools you use are
new. One key tool you should have is your own website.
Once potential customers visit your website, your site should
have all the tools needed to convince them to give your
restaurant a try.
But before your website can do its job, you need to bring local
online visitors there.
That's where local Internet advertising comes into play. There
are plenty of ways to reach your local online community on the
Internet. One often overlooked method is the Yahoo! local
business listing.
Anyone can create a local Yahoo! business listing for free. The
listing can contain your restaurant contact information and
include a link to your website.
With a local Yahoo! listing your restaurant can show up near
the top of the search results when someone does a search for
your selected category. When they browse your listing they can
click on your web address and will be taken to your web page.
For example, let's assume you operate a pizza shop in Chelsea,
Michigan. Go to Yahoo! and do a search for "pizza restaurant
Chelsea Michigan" or "pizza Chelsea Michigan." In the first
page of the search results notice a section called local
listings. You will probably see an entry for Ollie's Main
Street Pizza. Click on it and you'll see their local listing
which includes their website, www.olliesmainstpiz
you can click on to visit their web page.
You can create your own local listing on Yahoo! just like
Ollie's.
To create your free listing, use your web browser and navigate
to http://local.
password and are not logged in, you have to log in now; if you
are not registered with Yahoo, you will need to create a member
ID and password (it's free) to list your business.
Once you have accessed http://local.
the bottom and click on "Add/Edit a Business."
You will then be on the Yahoo! Search Marketing Local Listings
page. In the lower right of the screen you will see "Local
Basic Listings FREE". Click on the Get Started button (you may
need to scroll down to see it). You may need to log in again
with your Yahoo! ID and password.
The form for your local business listing now is displayed. When
filling it out, be sure to include your full web address. That
is, http://www.yourpizz
www.yourpizzeria.
Include a description of your food and services in the
description section. Avoid hype or blatant advertising, the
listing must pass Yahoo's editorial review and the simple facts
are your best bet here.
Also, be sure to select the appropriate business category and
sub categories. In our case, this would be restaurant and
pizza.
Assuming your listing passes editorial review, it should show
up in 3 to 5 business days.
When it does, someone who searches for pizza restaurants in
your town will see your restaurant in the local listings on the
search results page. Through that listing they will be able to
visit your website and you can convince them to try your fresh
baked, hand tossed, home made pizza.
This is just one of many ways to advertise online for free.
Bear in mind though, that all the free Internet advertisements
in the world will do you little good unless your web site can
engage your visitors and convince them to become your
customers. Since it is not yet possible to upload the mouth
watering aromas that waft from your kitchen, you'll need to use
other techniques on your website.
We'll talk about that in the next part of this article series
along with another free online marketing tip.
About The Author: Rudy Vener is the president and founder of
Pizza Galaxy. He has helped restaurants reach the new
generation of customers with online ordering and Internet
marketing since 2003. Visit his website at
http://www.pizzagal
restaurant attract new customers and increase sales.
Please use the HTML version of this article at:
http://www.isnare.
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For more free-reprint articles by Rudy Vener please visit:
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