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Please consider this free-reprint article written by:
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Article Title: The Over Sales Pitched World
Author: David Weeks
Word Count: 439
Article URL: http://www.isnare.com/?aid=56798&ca=Marketing
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Welcome to an over "sales pitched" world. A world in which
competition is fierce.Businesses competing with one another to
try and get your money out of your pocket. Everyday we are
being bombarded with ads on the radio, tv, billboards, email,
mail, and telephone. It seems that everyday life has become one
large sales pitch. From the time we wake up to the time we go to
bed we have been sales pitched just to wake up and do it all
over again.
It amazes me to think the amount of dollars these large
companies are spending on advertising just to get your
attention to buy. My question is, are people tuning this form
of advertising out because of the shear volume we as consumers
face on a daily basis? Don't get me wrong. For entertainment
sake, some of these commecials are great and some are lousy.
But I do know this. I never bought a product because of a
commercial on tv or radio.. As a matter of fact, it seems radio
has become the opposite. We listen to the radio to hear the
commercials and once in awhile, they might play a song. As soon
as an ad is played on the radio, I turn the dial (or hit the
seek button) or I hit off. I bought because someone I know or
had a conversation with uses a product or service and
recommends it.
I don't care what kind of detergent you have, I will buy what
cleans my clothes. I do not base my detergent buying on a radio
or tv ad.
I think what would be interesting is to find out a product or
service that is quite successful, meaning an unknown brand,
that has virtually no advertising budget attached to it. Just
word of mouth without all the hype. There are quite a few of
them out there.
Look,marketing is not about spending gazillions of dollars with
flashy entertaining ads and commercials, It's about
communicating the right message to a targeted audience. People
are looking for your product, service, and or opportunity. If
you think you can not build a business from your home without
spending lots of money on advertising, think again. Start
focusing your thoughts on a marketing strategy based on
communicating the right message to the right people that helps
people, and watch your results improve. Remember, in the world
of marketing, it's not about matching your competitors dollar
for dollar in the scope of sameness. Instead, it's about rising
above what everyone else is doing.
(c) Copyright 2006
About The Author: David Weeks writes articles on marketing,
personal finance, and network marketing. He also has a free
course on network marketing "The 5 Phases Of Network Marketing"
located at http://www.the5phasesofnetworkmarketing.com
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