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Article Title: Five Unstoppable Tactics For Demonic Viral
Marketing.
Author: Joseph Plazo
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Does marketing your start-up company petrify your checkbook?
Tri-media advertising does wonders for corporate brand building
but it's not the only way to spread the good word. With non
conventional promotion, you avoid costly tri media expenses and
create an almost demonic cult-following for your new product or
service. All you need is a bit of unconventional thinking.
Let's get down to brass tacks.
Since 1999, I've been launching successful start-ups. Most were
pure online initiatives, but two are click-and-mortar hybrids.
Today, each business unit makes enough to pay the utility
bills, indulge in fancy dinners, and fly off on exotic
vacations. Just key my name in google and you'll have an idea
of my different passions.
Skyrocketing my pursuits to niche dominance doesn't take a Ph.D
degree. Allow me to bare my secrets:
1. ESTABLISH A PRODUCT-CENTRIC ONLINE COMMUNITY. eGroups,
yahoogroups and google groups allow the establishment of
virtual families where people of like minds converge. WIth just
a group of twenty active participants, you create a massive
product buzz that eventually snowballs into unstoppable viral
marketing.
My earliest endeavor revolved around business NLP, mind
advancement and dating. Coaching was my passion and TV
advertising would have cost a bleeding arm. I tackled the
challenge by deploying an eGroup account and posting free
self-help articles. At the 10th post, curious websurfers began
signing up and participating. They left comments, added
suggestions and invited other friends to jump in. The forum
then grew exponentially and I witnessed a living, organic group
of 8000+ members. People traded stories, joked, passed on tips
and even flirted outrageously. For me, this meant a goldmine of
targetted advertising: I would post one product announcement
every quarter to a community already avid on the subject!
2. GIVE THEM FREE LUNCHES. Everybody loves a freebie; I snap up
product samples at the mall or grocery store. When I get home
and try that free shampoo sachet, I'd eventually come back and
buy a bottle at a bloodcurdling $19.95. Mall owners were on to
something!
Free eBooks, articles and mp3 recordings are hot downloads on
the web. To target the army of freebie addicts, I jumpstarted
Adobe Acrobat and Adobe Audition. Every month saw me marching
out armadas of pdfs and mp3s. They were my eager footsoldiers,
poised to strike at at freeware download sites.
So how did this benefit me? Each pdf and mp3 is armed with a
resource segment containing my URLs and services. As these
marketing warriors circulate the web, they stir up a storm of
awareness... and direct traffic to my sites.
3. GIVE LIFETIME MONEY BACK GUARANTEES. What would do if you
saw a product that trumpted "Unlimited Lifetime Satisfaction
Guarantee?" Of course you wouldn't think twice about buying it.
There's no risk on the part of the buyer... after all the
product can be returned ten days-- or ten months after
purchase. Let your confidence in your product show by backing
it up with unconditional guarantees.
4. TREAT CUSTOMERS LIKE FAMILY. Avoid canned responses. Reply
immediately. Offer solutions, not qualified excuses. Throw in
value-adding surprises such as unannounced freebies and 24/7
tech support. Friendly gestures might cost a bit of money, but
it goes a long way in building warm customer relationships. You
want to create friends out of your clients.
5.PRAISE THE COMPETITION. You may be the best at what you do,
but if you bad mouth the competition, you cast a pall upon your
reputation. Share the glory with others by giving praise and
credit where they're due.
In my businesses, I prominently advertise the competition on my
websites. I empower my clients with CHOICE. Don't worry about
lost sales; customers will naturally appreciate your
impartiality and quickly realize that you're after their
welfare.
Business isn't always about making money. It's about nurturing
relationships and building social networks. Once word of your
superb business practices spread, revenue will follow.
About The Author: A master of manifestation to his associates,
Joseph R. Plazo offers intense executive coaching so people can
find jobs and build careers. http://www.xtrememi
http://jobcentralas
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