| Top WebProNews Articles |
Sphere Blog Search Lifts Off
Sphere exited its beta testing phase with the launch of version 1.5, and several new features were put into place before its formal debut. After several months in private beta testing, which we reported on last October...
Today Talking Xbox, Tomorrow Terminator
So uh, it looks like somebody has found a way to let your Xbox 360 blog about you. The…machine…will blog…about you. I'm gonna need a rope, a chair, and somebody to blog my last words; it's time to go.
Microsoft's Controversial Good Deed
Starting in July, Microsoft will be sending African teaching organizations a lower priced version of the Windows OS that is supposed to work on the cheaper machines it's supplying.
FIM Picks Up A Two-For-One
The latest trophies from Fox Interactive Media's (FIM) shopping spree are online karaoke joint kSolo.com and social media/topical news/ content aggregator thingie Newroo Inc. Yes, I used the word "thingie." It's Monday.controversial outreach program for Wal*Mart...
Google Suggest Has News For You
In the spirit of the one-touch automatic car window, Google software engineer Jon McAlister has brought the Google Suggest function to Google News so news seekers can save the carpel tunnel and put their impatience to better practice.
Sifry Speaks On Languages And Tagging
In part two of Technorati founder David Sifry's State of the Blogosphere notes, we find the blog search engine tracks a couple million more blogs than it did two weeks ago.
Yahoo Takes On CNet With Gadgets
Yahoo's latest website, Yahoo! Tech, debuted with a heavy focus on consumer electronics and a dominant advertising display on the front page. The lucrative consumer gadget market has another website devoted to its creations and advice...
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 | | 05.02.06
Typos Spell Google Cash, EBay Discounts
 By David A. Utter
Depending on one's usage, misspelling a term on the Internet can land a surfer in a nest of advertising pages or a sweet price on an eBay auction.
After we reported on the threat Microsoft could present to Google through exposure of typo-squatting on misspelled domains, the issue gained more prominence with the Washington Post's focus on the Google side of the equation.
Google and firms like Netster and Sedoparking have benefited from the mass registration of misspelled domain names, and the placement of pages laden with advertising at those URLs.
Analyst Peter Alguacil from disclosed his firm's findings regarding typo-squatting, and how Microsoft's release of the Strider URL Tracer with Typo-Patrol could lead businesses like The Walt Disney Company to more easily track down those infringers.
Should that tool become part of a future browser release, those that benefit from the typo-squatting may find that part of the business imperiled. "When that happens, companies serving ad pages are going to have to adapt or see a significant loss of income," said Alguacil in our earlier story.
Typos can help buyers take advantage of eBay sellers who lack solid spelling skills. By using a site like TypoTracker, buyers can find auctions containing a desired item that other buyers may not find due to the item's misspelling.
It's a hit-or-miss process, as some typos may lead to great bargains while others go nowhere special. Considering how spelling seems to be a forgotten skill online, it's not unlikely someone could uncover an incredible deal on eBay that better spellers will miss.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
TV Acknowledges The Power Of The Internet
 By Sally Falkow
At the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.
TV Guide editor-in-chief Ian Birch announced yesterday that the magazine would launch, in the May 1 issue, a brand new weekly column called "Downloads" that features information about the best television shows available for download or online viewing each week.
"The digital age has sparked a 'time shift/place shift' phenomenon in television program viewing choices," said Birch. "Today, we all have the ability to watch many of our favorite programs on our video iPods, or our personal computers. Since television programs are increasingly available and delivered to viewers in many different ways, we wanted to take the lead in providing our readers - all enthusiastic television viewers - the information they need to maximize their viewing experience, wherever that experience may take place." Media Buyer Planner
Remember that old saying about not standing with your hands in your pockets when an opportunity comes by? This is one of those moments for PR.
Every PR practitioner should figure out how to make and offer content for viewing on iPods.
About the Author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences. |
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