ArticleBlaster Word Of Mouth Advertising - Steps To Create Awareness

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Please consider this free-reprint article written by:
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Article Title: Word Of Mouth Advertising - Steps To Create
Awareness
Author: Sherry Frewerd
Word Count: 370
Article URL: http://www.isnare.com/?aid=51651&ca=Marketing
Format: 64cpl
Author's Email Address: sfrewerd[at]cox.net (replace [at] with
@)

Easy Publish Tool: http://www.isnare.com/html.php?aid=51651

================== ARTICLE START ==================
Word of mouth advertising creates an awareness campaign where
your business information travels from person to person,
creating a world wind of awareness. For a new business
start-up, word of mouth marketing is often the best and most
effective advertising method.

Newspaper print and classified ads can get very expensive, and
have lost much of their effectiveness with the popularity of
the internet in the past decade. New business owners can't even
consider radio or television advertising as a viable option.
What is left for a home business or small start-up to do to
spread the word about their enterprise?

Here are some steps that you can take to start a viral word of
mouth marketing campaign about your business:

Acquaintances: Approach your friends, family and neighbors
initially, followed by contacting other people you know in your
community and beyond. To begin your campaign, you may take a
broad approach to spread your information; ultimately
streamlining your message to your target market.

Networking: Both online and off, networking is the backbone of
the word of mouth marketing. You need to have a large network
to build a database of prospective customers. Find forums and
other groups where your target market �hang out.�

Website: It�s the Internet age. Establish your website with
good, focused keywords to get favorable results from the search
engines. Also, keep your website, user-friendly with easy
navigation and complete updated information about everything
regarding your business.

Freebies: Everyone loves to get something free. Create a free
report or ebook related to your idea or product and give it
away to potential customers, asking them to give the item to
their friends and family as well.

Mailers: You can use email or postcards or pamphlets about your
business to inform your acquaintances prior to calling them.

Word of mouth advertising has stood the test of time and is
effective for every business. There are simple, affordable
methods of starting a viral marketing campaign that will spread
like wild fire. By putting into place some or all of the ideas
mentioned above, you can create a world of advertising for your
business.

About The Author: Sherry Frewerd publishes �Website Building
Mom� http://websitebuildingmom.com where you can find free
information, reports and ebooks created to help you build a
professional, money-making website.

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