Saturday, May 06, 2006

ArticleBlaster Using Audio In Your Direct Sales Business


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Please consider this free-reprint article written by:
Annette Yen

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Article Title: Using Audio In Your Direct Sales Business
Author: Annette Yen
Word Count: 506
Article URL: http://www.isnare.com/?aid=50822&ca=Marketing
Format: 64cpl
Author's Email Address: annetteyen[at]myarticleannouncer.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=50822

================== ARTICLE START ==================
If you've been around the Internet for more than a week or so
you know that everything is hopping and moving fast and that
using audio, webcasting and podcasting are where it's at.

Most direct sales representatives are content building their
business using the traditional means and supporting their
downline with phone calls and emails. But, let me tell you, if
you're not exploring the use of audio with your direct sales
business you're missing out not only on profits, but also on
FUN!

Here are some quick ideas for making use of audio with your
direct sales business:

1. Recruiting - Record a 4-5 minute audio about your career
opportunity. Load the audio up on a one page sales letter or
onto a voice mail for potential recruits to dial in and listen.
You can even turn this into a weekly or monthly podcast and
update the general information with specific company recruiting
specials, interviews with top sellers in your company or with
the company founders.

2. Customer service - Have a weekly audio newsletter for your
customers. Do product spotlights from your catalog, talk about
monthly specials and have customers call in their testimonies
on how your product has worked for them. Do customer contest
drawings and get your listeners involved.

3. Bookings - Create a hostess hotline audio series where
hostesses can listen to tips on getting ready for your home
party and load that up on a password protected webpage. Don't
let this replace personal contact with you, rather make it a
convenient way to communicate all those things that you always
need to tell your hostess and a fun way for her to listen to it
uninterrupted at midnight when all her kids are in bed... and
you are too!

4. Downline - Do a weekly or monthly podcast meeting for your
downline. Celebrate accomplishments, talk about products and
specials, update them on any corporate news and do new recruit
intros or interviews with top producers. Have a series of audio
trainings for new recruits that include how to book a party, how
to conduct a party, recruiting ideas, how to use the company
resources, etc. Make it fun and involve others in your group as
well. This is especially helpful when you have a large group of
out of town downline who might feel neglected if you're having
only local fact to face meetings.

This list is just a start of all that you can do with audio for
your direct sales business. It really is fun and not too
difficult either. You can go as simple as just purchasing an
inexpensive MP3 player/recorder up to getting a full system to
record via your computer. Help and resources abound on how to
take it from recording to the point of getting it to the
listener. Start simple, play with it and then expand into more
as your time and budget allows, but just do it! You and your
business will be glad you did!


About The Author: Annette Yen has 20 years of direct sales
experience and is currently with http://www.funontheark.com.
She loves sharing ideas with other direct sales moms. Sign up
for her free direct sales audio ecourse at
http://www.directsalestools.com.

Please use the HTML version of this article at:
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================== ARTICLE END ==================

For more free-reprint articles by Annette Yen please visit:
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